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What is a serum?
Serums are highly-concentrated products formulated to help address specific skin concerns such as redness, skin discoloration, or signs of aging. They’re typically rich in antioxidants and lightweight, allowing them to penetrate more deeply into the skin.
Those with dry or dehydrated skin would benefit from hydrating skincare like our Drink It Up serum containing hyaluronic acid. If you have redness-prone skin, our Zen ultracalming serum contains licorice root and niacinamide to soothe and soften skin while visibly reducing redness and blotchiness.
If you need additional help with determining which of our vegan serums are best for you, take our Skincare Quiz and be matched in 3 minutes.
What is the best way to apply serum?
Because serums are highly-concentrated, a little goes a long way. Apply a few drops to your fingertips or directly to your skin, then gently pat and smooth the serum into your skin until fully absorbed. Most serums can be used daily or twice daily, although it will depend on their ingredients. Be sure to follow the directions listed on the product.
What is a treatment?
Treatments include any products used to address specific skin concerns such as acne, hyperpigmentation, and fine lines. They come in different forms like creams and gels. As with any other skincare product, choosing the best treatment will ultimately depend on your own skin needs. For example, if you have acne-prone skin, a salicylic acne treatment gel like Treat would be a good fit. Treat is designed for blemish control and helps gently exfoliate the skin while clearing pores of dirt, oil, and bacteria. Restore is another treatment in the form of a multi-correction gel and is formulated to visibly reduce redness and hyperpigmentation, even skin tone and texture, and help control oil.
If you need additional help with determining which of our vegan skincare products are best for you, take our Skincare Quiz and be matched in 3 minutes.
What is the best way to apply a treatment?
Because treatments come in different forms, the frequency at which they should be applied can vary. Follow the directions listed on the product to ensure that you’re using the treatment properly and to avoid causing irritation to the skin.
We generally recommend using our treatments twice daily for best results. However, you may need to adjust the frequency, depending on how your skin reacts.
How do I know which products are best for me?
Each product page contains information on the product’s benefits, along with the different skin types and skin concerns it’s best suited for, to serve as a guide as you add new products to your routine.
If you need additional help with determining which of our vegan serums and treatments are the right fit for you, take our Skincare Quiz and be matched in 3 minutes.
In what order should I apply my skincare products?
One of the most important parts of skincare is knowing how to apply skincare products in the proper order. Layering your products properly ensures that you’re maximizing the effectiveness of each product. The general rule of the thumb is to apply your products from thinnest to thickest, in the following order:
3. Face masque (up to twice weekly)
6. Eye cream or gel
Remember: everyone’s skin is different! Tweak your routine by skipping any steps that don’t match your skin needs.