Cleansers Cleansers

Absolutely! A leading cause of acne is excess sebum production and clogged pores, and cleansing helps prevent this unwanted buildup. Going to sleep without washing your face is a skincare sin so keep your cleanser where you can see it and always wash your face before bed -- we’re begging you!

Washing your face daily also helps maximize the effectiveness of your skincare routine. Every skincare product like moisturizer works best on a clean face without the barrier of makeup or impurities, which is why cleansing is the first step in any skincare routine.

Washing your face may seem fairly simple, but there is a proper way to do it. Wet your skin with lukewarm water then use your fingertips to massage a nickel-sized amount into your skin with gentle, circular motions. Try massaging for 60 seconds to ensure a deep clean and leave your skin feeling super soft. Rinse thoroughly and gently pat dry

We generally recommend washing your face twice daily, both morning and night. Washing in the morning helps get rid of dead skin cells that have built up from the night before, while washing at night helps remove makeup, oil, dirt, and bacteria that has accumulated on your skin throughout the day.

Although washing your face twice daily has its benefits, it isn't best for everyone! Your skin type will typically determine how often you should wash your face.

• Acne-prone or oily skin: 2x daily
• Sensitive, normal, or dry skin: 1x daily

Washing your face too often can cause redness, itchiness, dryness, and increased oil production, so if you experience any of these, cut down to washing once daily (night is best).

If your facial cleanser leaves your skin feeling tight or dry, here are a few potential causes:

Cause #1: You’re washing your face using water that is too warm or too hot. Use lukewarm water when washing your face because using water that is too warm or too hot can dry out the skin by stripping it of natural oils.

Cause #2: Your cleanser is too harsh or not the best fit for your skin type. Your skin type plays a critical role in knowing which products will work best for you so make sure you choose a cleanser formulated for your skin type.

Cause #3: You may be washing your skin too frequently. If you wash your face twice daily and experience tightness or dryness, cut down to washing just once daily.

Yes! If you don’t have sensitive skin and can tolerate use of a cleansing brush, you can use one for a deeper cleansing. Use gentle, circular motions and be careful not to apply too much pressure or brush too aggressively as this can irritate the skin.